In an era when every rapper claims to be a hustler, you’d be hard pressed to find an MC who actually defines every characteristic of the word like Yung Joc. Aside from soliciting over one million customers to buy his platinum debut, New Joc City, the 24-year-old Atlanta native possesses the type of ingenuity rarely seen today.
ith two No. 1 hits to his credit (“It’s Goin’ Down” and “I Know You See It”), Joc was by far the most accomplished new hip-hop artist of 2006 – earning nominations from the Grammys, American Music Awards, BET Awards, and Billboard Awards. “It’s Goin’ Down” was also the 1-selling ring tone in all of the Warner Music Group. Joc is determined to continue his winning streak with his new album, Hustlenomics, and to prove his success is more than just a flash in the pan. “I make fun music but don’t get it twisted,” says Joc. “I’m a hustler. That’s why I’m in the position I’m at.”